



"Our customers expect reliability—even to remote areas. Shipper helped us make that promise a reality."
With a diverse product catalog and a highly distributed customer base, Rupa Rupa faced high failed delivery rates and unpredictable shipping costs. Cash-on-delivery (COD) transactions were especially challenging, delaying reconciliation and frustrating both sellers and buyers.
Shipper revamped Rupa Rupa's last mile setup with improved COD handling, multi-carrier routing, and SLA-based delivery scheduling. Return logistics were tightened to reduce losses, while delivery cost structures became more transparent and manageable.