Rupa Rupa Enhances Delivery Reliability with Shipper's Last Mile Solution

Rupa Rupa
Creative goods marketplace improves delivery SLAs and COD management across Indonesia.

Testimonial

"Our customers expect reliability—even to remote areas. Shipper helped us make that promise a reality."
Operations Lead — Rupa Rupa

Business Challenge

With a diverse product catalog and a highly distributed customer base, Rupa Rupa faced high failed delivery rates and unpredictable shipping costs. Cash-on-delivery (COD) transactions were especially challenging, delaying reconciliation and frustrating both sellers and buyers.

Solution

Shipper revamped Rupa Rupa's last mile setup with improved COD handling, multi-carrier routing, and SLA-based delivery scheduling. Return logistics were tightened to reduce losses, while delivery cost structures became more transparent and manageable.

Result

  • 40% improvement in delivery SLA adherence, boosting buyer satisfaction
  • Streamlined COD operations, reducing reconciliation time by 50%