Raena Scales Smart with Fulfillment Solutions from Shipper
Raena
Beauty commerce platform optimizes regional expansion and inventory flow with efficient warehousing.
Testimonial
"Shipper's fulfillment support helped us scale faster, reduce excess inventory, and maintain healthy margins."
Business Challenge
As Raena expanded its beauty catalog and reseller network, managing increasing inventory volumes and unsold SKUs became complex. Limited warehouse capacity and fulfillment delays hindered efficiency and slowed regional growth—particularly in reaching new resellers in Eastern Indonesia.
Solution
Shipper implemented a scalable fulfillment network across Indonesia, enabling fast order processing, optimized inventory placement, and cost-efficient distribution. By leveraging Shipper's warehouses in Eastern Indonesia, Raena expanded its regional coverage and improved last-mile service levels, unlocking access to new reseller markets.
Result
- 30% growth in reseller base through expansion to Eastern Indonesia
- 97% fulfillment SLA compliance, strengthening reseller retention
- 40% reduction in deadstock, improving cash flow and warehouse utilization
