Beko Cuts Lead Times with Shipper's Contract Logistics Upgrade

Beko
Home appliance leader speeds up stock movement and improves visibility across its supply chain.

Testimonial

"Shipper's Contract Logistics solution gave us the speed and control we needed to keep up with demand across channels."
Supply Chain Manager — Beko Indonesia

Business Challenge

As Beko scaled its distribution footprint in Indonesia, it encountered friction moving goods from central warehouses to regional hubs and retail partners. Delays in the distribution / delivery slowed down inventory rotation, limited product availability, and created challenges during peak promotional periods.

Solution

Shipper deployed a customized Contract Logistics strategy, enabling faster inventory transfers with real-time tracking and direct coordination with multiple warehouses. The solution increased flexibility in routing, minimized vendor friction, and created a single view of in-transit stock.

Result

  • Reduced average transfer time by 30%, enabling better stock availability across channels
  • Improved tracking visibility, enhancing inventory planning and responsiveness