Koze Experiences an Increase in Orders of More than 80,000 Pieces within One Month After Collaborating with Shipper

The sales of clothing products in Indonesia show a positive growth trend in the first quarter of 2024. The textile, ready-to-wear clothing, and footwear industries in Indonesia experienced positive growth driven by demand both from the domestic and foreign markets. According to data from the Central Bureau of Statistics (BPS), the Leather, Leather Goods, and Footwear Industry as well as the Textile and Ready-to-Wear Clothing Industry recorded consecutive growth of 5.90 percent (yoy) and 2.64 percent (yoy) respectively. The contribution of the manufacturing industry to economic growth also increased to 19.28 percent (yoy) during the same period.

Foreign demand for textile, ready-to-wear clothing, and footwear products increased, driving the growth of these industries. In the first quarter of 2024, export volumes recorded significant increases, namely 7.34 percent (yoy) for textile products, 3.08 percent (yoy) for ready-to-wear clothing, and 12.56 percent (yoy) for footwear.

Meanwhile, data from Statista shows that in 2024, the revenue of the clothing market in Indonesia reached US$22.66 billion. It is projected to grow by 3.31% annually until 2028. The largest segment in the market is Women’s Clothing, with a market volume of US$10.70 billion in 2024. However, the per capita income in Indonesia in 2024 is US$80.98, indicating significant growth potential.

Changes in consumer behavior also affect the clothing market in Indonesia. According to the Consumer Report Indonesia 2023 by Standard Insights, there is a trend of increasing online shopping among the population. Approximately 24.11 percent of Indonesians shop online at least once a month, while 4.05 percent make online purchases every day. Fashion products, including clothing and footwear, are among the most purchased categories online, accounting for 70.13 percent of total online purchases.

With stable economic growth, strong demand from both domestic and foreign markets, and the continuing trend of online shopping, the clothing market in Indonesia shows promising growth potential in the coming years.

Koze Indonesia Suskes is a company engaged in the apparel sector, providing various plain clothes such as t-shirts, hoodies, and others. Koze itself exists to meet the high demand for plain garment apparel products for digital printing purposes. Koze caters to the needs of plain apparel for businesses such as manual screen printing, DTG, and heat transfer (polyflex), as well as for direct use, both for personal collections and communities. Koze always ensures the best quality, making its users comfortable, in line with Koze’s motto, “Feel the Comfort”.

Here are some challenges faced by Koze:

• Warehouse management
• Stock synchronization

In addressing these challenges, Koze partnered with Shipper. Shipper, a warehousing service provider, has offered effective solutions to help Koze overcome these challenges. Shipper’s shared warehouse service, tailored to Koze’s needs, allows Koze to manage warehouse capacity efficiently without physical space constraints, supported by expert manpower to optimize storage and distribution processes. Additionally, Shipper’s Warehouse Management System (WMS) enhances Koze’s inventory management by integrating with various marketplace platforms, ensuring real-time product availability. The real-time dashboard integration provided by Shipper enables Koze to automatically monitor and manage orders, track inventory performance, and improve overall inventory management effectively.

The collaboration between Koze and Shipper has significantly enhanced operational efficiency and boosted sales. Shared warehouse services equipped with a Warehouse Management System (WMS) have streamlined product storage and management, eliminating manual synchronization and enabling real-time monitoring of stock levels. This partnership has led to a structured and efficient warehouse management system, facilitating the handling of growing order demands. As a result, Koze has seen a remarkable increase in sales, with over 80,000 additional product pieces sold in just one month. Integration with various e-commerce platforms has further expanded Koze’s market reach, making their products more accessible to a broader customer base.

To learn more about how Shipper assists Koze achieved this success, download our use case now at bit.ly/CS_Koze.