Indonesia’s Logistics Updates July 2024 Edition
The Livestream Trend in 2024
Throughout 2024, the trend of shopping through livestream has continued to gain traction among consumers. The ability of livestreaming to reach a wide audience has prompted e-commerce giants like Shopee, TikTok, Tokopedia, and Lazada to capitalize on this feature. Livestream offers an unparalleled experience for consumers, providing sustainable benefits for businesses, particularly SMEs.
The IPSOS survey titled “E-commerce Livestream Trends for Sellers” in 2023 highlights the current state of the digital market in Q3 2023. This survey involved local brands and SMEs in Indonesia utilizing various livestreaming features on marketplaces via the IPSOS Online Panel.
The survey discusses crucial indicators and aspects considered by local brands and SMEs when choosing livestream features for selling. The results show Shopee Live as the most preferred livestream feature among local brands and SMEs in 2023. Key indicators include:
- Top of Mind (TOM): Shopee Live is the most recognized livestreaming feature by local brands and SMEs at 77%, far surpassing TikTok Live (19%).
- Brand Used Most Often (BUMO): Shopee Live is the most frequently used feature by local brands and SMEs at 72%, compared to TikTok Live at 26%.
- Market Share: Shopee Live dominates with an 82% market share for local brands and SMEs, while TikTok Live holds 18%.
Andi Sukma, Executive Director of IPSOS Indonesia, highlighted the dominance of Shopee Live in the livestreaming market for sellers at the end of 2023. As 2024 progresses, the e-commerce landscape continues to evolve with significant changes and the emergence of new players.
(Read More on cnbcindonesia.com)
How Shipper Helps Brands Win the Market Through Livestream
At Shipper, we understand the transformative power of livestream in today’s competitive market. Through Aloshop by Shipper, we provide comprehensive livestream services that empower brands to engage directly with their audience, enhance consumer experiences, and drive sales growth. Here’s how our livestream management services can benefit your brand:
- Concept & Campaign Planning: We manage the concept and campaign planning for your brand, creating compelling campaigns and promotions to engage your audience effectively.
- Talent & Studio Operations: Our full-service livestream management operates around the clock. We handle everything from studio setup and equipment to sourcing the right talent, so you can focus solely on preparing your products.
- Video Content: We produce high-quality video content to promote your products before and after live sessions, ensuring continuous engagement with your audience.
With livestream services through Aloshop by Shipper, your brand can leverage the power of livestreaming to connect with consumers in real-time, answer questions, and provide direct information, creating a unique shopping experience that drives sales and brand loyalty.
Ready to elevate your brand with livestream? Discover how Aloshop by Shipper’s livestream services can help you win the market. Visit Aloshop by Shipper today to learn more and get started.
