The agricultural sector in Indonesia plays a significant role in the national economy, particularly in supporting food security and economic growth. According to the Central Bureau of Statistics (BPS) report, the growth of Gross Domestic Product (GDP) in the agricultural sector in Indonesia during the fourth quarter of 2023 reached 1.30 percent, showing a significant contribution to the national economy, which grew by 5.05 percent on an annual basis C-to-C. This growth indicates that the agricultural sector in Indonesia remains the main driver of economic growth. In this context, sales of agricultural products such as coffee, cashew nuts, candlenuts, pepper, and other products in Indonesia also have a positive impact on the growth of the agricultural sector. Stable growth of the agricultural sector can influence increased production and sales of these products, helping strengthen the agricultural sector’s contribution to the country’s economy and supporting overall national economic growth. In this way, stable growth in the agricultural sector can be the main driver for increasing sales of agricultural products in Indonesia, including coffee, cashew nuts, candlenuts, pepper, and other products.
On the other hand, demand for agricultural products such as coffee in Indonesia continues to increase, creating great opportunities for selling coffee beans. Indonesia’s coffee production in 2024 is projected to increase. Based on data from the Central Bureau of Statistics (BPS), Indonesian coffee exports are expected to increase sharply by 35.71% in 2022, with an export value reaching US$1.14 billion and a volume of 433,780 tonnes. Indonesia is the 3rd largest coffee producer in the world, with coffee production reaching 11.85 million bags in the 2022/2023 period. As much as 75% of the coffee produced comes from lowland areas in South Sumatra and Java Island. Indonesia is also one of the largest coffee consumers globally, with consumption continuing to increase until the 2018/2019 period. With demand continuing to rise from both domestic and international markets, an increase in Indonesian coffee production and exports provides excellent opportunities for selling coffee beans.
With a wide market potential and a variety of agricultural products produced in Indonesia, business opportunities in this sector continue to grow. Indonesia’s population, exceeding 270 million people, and stable economic growth also offer significant market potential for agricultural products. Demand for agricultural products continues to rise along with stable population and economic growth. This creates excellent opportunities for agricultural product businesses to boost their sales.
Meanwhile, the agricultural sector is the government’s main focus in maintaining food security and supporting national economic growth. Government efforts to maintain food security, such as programs to enhance the quality and quantity of agricultural production and ensure equitable distribution, can be an opportunity for business actors to market their agricultural products more widely. With the government’s support and attention to the agricultural sector, business actors can capitalize on this situation to increase sales of their agricultural products while also contributing to supporting the government’s efforts to maintain food security.
PT Sosrait Satu Rantai is a company that focuses on the manufacturing and trading sectors of agricultural and plantation products, as well as the FCG Business to Business (B2B) sector. Sosrait has a strong vision of empowering local farmers and breaking the long trade chain by sourcing raw materials directly from farmers and distributing them straight to consumers. However, to achieve this goal, they encountered several challenges that hindered their operations and restricted their capacity to fulfill customer orders efficiently.
Here are some of the challenges faced by Sosrait:
- Warehouse Management
- Stock Management
- Customer Satisfaction
In facing these challenges, Sosrait collaborated with Shipper. Shipper provide various services that empower Sosrait to achieve more effective operations, resulting in increased customer satisfaction.
Collaborating with Shipper provides significant benefits for Sosrait, including increasing operational efficiency, achieving a 5-star rating on all e-commerce platforms, improving customer satisfaction through a 99.9% SLA guarantee, and reducing last-mile delivery costs.
Ready to learn more about how Shipper supported Sosrait in achieving their 5-star rating? Download our case study now here: https://shipper.id/en/resources/case-study/sosrait
