E-commerce fulfillment is the process of receiving, picking, packing, and shipping orders from e-commerce retailers to customers. It is a critical part of the e-commerce experience, as it determines how quickly and efficiently customers receive their orders.
There are some different fulfillment options available to e-commerce retailers. The right option for your business will depend on a number of factors, including your product mix, volume, and budget.
3 E-Commerce Fulfillment Options
Now, let’s look at the e-commerce fulfillment options methods that you can do!
1. Self or In-house Fulfillment
For new businesses or small businesses that are still developing, self-fulfillment is the most appropriate option you can take. Considering the convenience and minimizing costs that need to be incurred, this method is like the right partner for e-commerce that is just starting out.
In addition, this in-house order fulfillment method is more flexible in meeting unique packaging needs. You can also use this as a unique selling point in your e-commerce strategy.
Even though the name is ‘self’, it doesn’t mean you have to do everything yourself. For warehouses, you can rent from warehouse services. The rest, you just need to provide staff to manage, serve customers and help with packing.
2. Third-party Logistics (3PL) Fulfillment
As opposed to self-fulfillment, this third-party method means you use the services of another service. This is generally done by e-commerce businesses that have grown so much that the people in them are no longer able to handle the increasing number of messages.
With reduced activity, your e-commerce business process can focus more on other things. This includes the preparation and implementation of a more mature strategy. Eventually, you may reach a level where third-party fulfillment is no longer an option, but a necessity.
Third-party logistics (3PL) providers like Shipper work with many merchants and carriers and can negotiate discounted bulk shipping rates. This means you can customize your 3PL service options based on your business needs and conditions.
Meanwhile, from the internal side of e-commerce, you still need to ensure your inventory is sufficient to meet market demand. Regularly check the quality of packaging and delivery and its impact on customer satisfaction.
3. Drop Shipping
Lastly, a method that was very popular in the past few years. Dropshipping is an order handling activity where the seller does not own the goods directly. So, when an order is placed, the supplier is responsible for the packing and shipping process.
The difference with 3PL is that this method involves suppliers and dropshippers. The dropshipper is the party who carries out marketing, sales and order receiving strategies. Meanwhile, the supplier will be responsible for logistics needs on behalf of the dropshipper.
This e-commerce fulfillment method is generally used by individuals who just want to learn business. With this method, you don’t need capital to stock goods, let alone think about how to manage the warehouse, and so on. For the suppliers themselves, this method is profitable in terms of increasing sales figures.
E-Commerce Fulfillment Guide
Although the method you use may be different from other e-commerce sites, this basic guide can be useful for everyone. So, whatever fulfillment method you choose, make sure the following steps are met.
1. Receive Orders and Check Availability
To be able to prepare for order fulfillment, of course, there must be an order itself. So, this stage must be passed by all e-commerce, whatever the method. Keeping this in mind, warehouse management is important so that you can ensure a smooth handling of orders.
Each product must have a stock keeping unit (SKU) number and be arranged on shelves that have been arranged in such a way in the warehouse. Tips for this, you must have a good warehouse management system, especially if your stock of goods is increasing.
2. Packing and Shipping Orders
Orders that have been confirmed must immediately proceed to the packaging and shipping stage. So, this stage will vary depending on the fulfillment method you choose.
For self-fulfillers, there should be no need to explain how to do it. For 3PL and dropship users, you must first set up a communication channel to bridge the process from stage one to stage two.
Whatever the method, always ensure that the packaging process is carried out properly to protect the quality of the product when it reaches the customer. On the delivery side, you need to maintain speed and precision.
Again, we can only recommend that you choose good quality 3PL, supplier and logistics (for self-fulfillment users) services.
3. Manage Returns
One thing that new e-commerce startups usually ignore, is the return procedure. In fact, this is important for both parties, namely customers and the business itself. First, you need to limit the factors that you can accept to request a return.
Second, are there any responsibilities that must be borne by the customer when they have to do that? Then, the most important thing is clear about shipping and logistics. Using what methods, how to record goods in the warehouse, and other follow-up matters.
Choosing the Right Fulfillment Option
Fulfilling customer orders efficiently is crucial for any e-commerce. But with a multitude of fulfillment options available, choosing the right one can feel overwhelming. Worry no more! These are factors to consider while choosing the right method of your e-commerce fulfillment.
- Order volume: A high volume of orders might necessitate a 3PL to handle the workload efficiently, while a smaller business might manage with in-house fulfillment.
- Inventory size: A large inventory might require a dedicated warehouse space, making an in-house or 3PL option more suitable. Dropshipping might be feasible for smaller inventories.
- Product type: Bulky or fragile products might require specialized storage and packing, making 3PLs with expertise in these areas more advantageous.
- Budget: In-house fulfillment can be cost-effective for small businesses, while 3PLs offer economies of scale for larger businesses. Dropshipping has minimal upfront costs but can have higher per-unit shipping costs.
- Geographic reach: If you cater to a wide geographic area, strategically located fulfillment centers or dropshipping can ensure faster delivery times and lower shipping costs.
- Customer service: Consider the level of customer service you want to offer. 3PLs often provide value-added services like order tracking and customer support.
- Scalability: Choose a fulfillment option that can grow with your business. 3PLs offer scalability and flexibility, while in-house fulfillment might require significant investment to scale.
Making the Decision:
Once you’ve assessed your needs and considered the available options, it’s time to make a decision. Here are some tips:
- Do your research: Compare different providers and their services, pricing, and customer reviews.
- Get quotes: Request personalized quotes from potential 3PLs or dropshipping partners.
- Negotiate: Don’t be afraid to negotiate pricing and terms with providers to get the best deal.
- Start small: If you’re unsure, start with a small-scale trial to test the waters before committing to a long-term contract.
Remember, the right fulfillment option is the one that best meets your specific needs and helps you achieve your business goals.
This is where our discussion relates to e-commerce fulfillment. Whatever method you choose, hopefully your business performance will improve with this guide. Visit our website at shipper.id to learn other things about fulfillment, shipping, and logistics.


